"What in the world do you actually do for a living?"

Born wanting to be a ghost-catching shaman.
Ended up exorcising boring brands instead. Regrettably good at it.

18 years later, still low-key convinced I can save the world —
with campaigns, ridiculous ideas, and several Adobe crashes at a time.
Now with a little AI magic.
And an unhealthy hatred of trends. Ironically.

Name’s Do Dang Thuong. [Đỗ Đăng Thường với dấu huyền, not Thượng Thương Thưởng...]
Junior Designer turned Senior Son of a B*tch at The Purpose Group. (my current agency, indie agency as fck)

I build things.
I break rules.
I experiment irresponsibly — but on purpose.

This is my portfolio.
Mom, Dad… yeah. This is my [real] job.